Who
i.
As creative guns-for-hire, we specialise as a supporting act to early-stage companies shipping their first products, nurturing their first customers, and making their next big leap into the unknown. We're flexible — we can work for equity — and are proudly 100% remote-first. You don't pay for an office you don't need, and work directly with designers to achieve your vision.
ii.
Dancing at the intersection of hardcore digital design systems and traditional brand consultancy, our experience creating agile, digital-first product and brand experiences is what allows for a clarity of our mission. We work flexibly around any brief, but play to strengths and have an output that aligns with the demands of a contemporary designer. We don’t design business cards — We build digital brand systems.
iii.
Our deliberate focus is a response to the undesigned proliferation of digitised services. Many companies now sell invisible and untraceable products—the forms of which, are never touched or felt, and only experienced on-screen. Increasingly, we observe that these products have significant power over people’s lives — they track people's health, order their groceries, or manage their spending. When designed correctly, these digital products can bring us together in ways that positively impact the world — creating new economies and saving old ones — with our mission to support and unlock this potential.
What
Our experience creating agile, digital-first product and brand experiences game-changing companies is what focuses the form of our design practice. We work flexibly around any brief, but play to our strengths and have an output that aligns with the demands of contemporary business.
Brand
Brand Activations
Design Identity
Logo & Iconography
Packaging
Print & Editorial
Visual Identities
Brand Guidelines
Sales & Marketing
Websites
Video Assets
Brand Activations
Design Identity
Logo & Iconography
Packaging
Print & Editorial
Visual Identities
Brand Guidelines
Sales & Marketing
Websites
Video Assets
We excel at crafting lasting brand identities that resonate with your value proposition and integrate seamlessly into the way you do business. From business cards, to sales collateral, to your website content — we build scalable design systems instead of single touch-points to power visual identities long after launch.
Product
App and Web
Digital Design Systems
Prototype to MVP
UI Research
UX Strategy
Story Development
Webflow Websites and Blogs
App and Web
Digital Design Systems
Prototype to MVP
UI Research
UX Strategy
Story Development
Webflow Websites and Blogs
We are digital-native and make shipping arresting, world-class websites and digital products our lifeblood. Whether you are launching a new website from scratch, are optimizing an existing website and require user experience experts, or are building the next big SaaS platform, we're equipped to drive the right conversions.
Strategy
Creative Direction
Design for Go-to-Market
Startups
Founding Teams
Category Disrupters
Design for Venture Capital
Brand Values
UX & UI Research
Creative Direction
Design for Go-to-Market
Startups
Founding Teams
Category Disrupters
Design for Venture Capital
Brand Values
UX & UI Research
Strategy is the bedrock of all lasting collaboration. With strategy, we lay groundwork for a scalable design system and successful launch, covering brand, product, and whatever the road throws at us. Working together, we focus on everything that readies your product to market — research, scope-setting, and delivery.
When
Design isn't one-size-fits-all. You may need support on a single out-of-home campaign — or you may be looking for something more serious and long-term. Either way, when support, we do so in 3 phases.
What we do not understand, we cannot impact and improve. We start by discovering and unpacking your theory — what makes you different, and what makes our opportunity exciting. By setting scope with strong intentionality, we remain truthful to your north star metrics throughout our collaboration.
We wouldn't be creatives without visual output. With our strategy defined, we begin to visualize the final product — digital or analog — with wireframing, prototyping, and review sessions. Identity and structure is what gives our design strength, and good work should always preserve the aesthetic and competitive integrity of design through confident use of core brand elements—logo, colour, type, and grid.
Everyone wants to see a good plan realised. Once the ideation and refinement of our chosen direction is complete, we deliver back to your team a finished product, and help you roll it out. This could be the correct handoff for branded assets, working with your developers to ship a product to the right specifications, or the keys to your new website.
Where
We're intentional with our work and apply values to preserve the integrity of our output. Our philosophy means we don't work with everyone — and regularly challenge our philosophy to drive the highest possible quality of execution.
We believe in design's power to raze and create new futures, and refuse to optimise for the present. In designing for your tomorrow, we accompany something invisible to its incalculable destination — and wish to see clients outgrow us. We don't create dependancies — we build tools and ship systems to enable your successes.
We create in order to disrupt. Our demand is that clients are on the cusp of change — a new technology, a new business, or a fresh pivot. We see design as the delivery vehicle for realising effective change and work primarily with early-stage companies, particularly VC-backed SaaS startups, to shape their brands, launch their first products, and go from 0 to 10.
We're creatives but aren't foolish to the commercial needs of our work. We aren't bound by ego and will fight for a solution that both meets your targets and which designers can be proud of. We promise to speak your language and make data-driven decisions to combine entrepreneurial spirit with divine creativity.
Why
We've been fortunate enough to work with some amazing practitioners, product builders, and visionary executives. Let’s build something together and add yourself to this list.
Co-Founder and CEO, Tessian
“Leon is a superstar. I feel incredibly grateful to have the opportunity to work closely with him and very fortunate that we have him leading our design efforts.”
Growth Lead, Flex Capital
“Leon transformed design at Tessian into a scalable machine with consistently brilliant outputs.”
Founder, New Genre
“A skilled conductor and organiser, a multi-disciplinary producer, a strategic thinker, a compassionate leader, he's a veteran of all things design and a secret gun for any enterprise.”
Dir. Demand Gen, Yapily
“Leon has an unparalleled design eye, and is obsessive over quality without losing focus on deliverables, output and business impact. I hope our paths cross again soon.”
VP Marketing, Sylvera
“Leon is the hardest working person I know, and that is not an easy statement to make. He is a clear high-achiever, go-getter and productive creative.”
Dir. Brand, Yapily
“Leon is analytical, a trusted leader and mentor, and incredibly skilled. His passion for a company’s mission is evident in everything he does and anyone would be lucky to work with him.”
Founder, New Genre
“A remarkable force of nature of design. When you're talking about Leon, you're talking about precision, scale, and a pragmatic, results-driven vision.”
Co-Founder and CEO, Tessian
“Leon is an exceptionally talented multi-disciplinary designer. I'm consistently impressed by both the breadth of work he's able to engage in and has reset my expectations for what we can achieve in design.”
